I¡¦ve Left Almost NOTHING For You To Do!
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I am about to show you how I took an unemployed single mom and led her step by step to erasing her money problems forever, and how you can start down the same path in (Literally) 5 minutes from right now!
But first thing's first. If I expect to help you out, I can't afford to hold anything back. So let's get to know each other a little first.
Even though by all accounts I¡¦m a pretty successful guy, I didn't start off as one of those "Trust fund" cases. I started off at the bottom... way at the bottom.
When most people talk about hitting "rock-bottom", they are usually referring to being on welfare or unemployment and ramen noodles for breakfast, lunch, and dinner every day.
Not me.
For me, I hit rock-bottom when I was living in New York, homeless and addicted to drugs. That was the day I was robbed of all my valuables while sleeping in a chair at the public hospital. I called my friend and said "goodbye" (you can guess why...)
It was right about then that I asked "someone up above" for a sign. Right at that moment, I found that random stranger who took my things AND HE GAVE THEM BACK! If that wasn't a sign from Somewhere... I don't know what is!
I'm not proud of that part of my life, but thankfully I was able to make a fresh start. In fact, within just a few months of that fateful morning, I bought my first airplane! It seemed like the harder I worked, the luckier I got!
Over time I became an industry leader in online marketing thanks to successes like:
- Creating 1,000 paid customers A DAY on average for 18 months straight!
- Invented the "Squeeze Page" (although I prefer to call it a Landing page!)
- Made over 30 Million Dollars in online sales including the sale of over 1 Million books!
The list above is not designed to impress you or beat my own chest.
I just want to show you what can happen when things come together for you:
A) You Have a plan that works, and...
B) You Take action.
C) You make money!
And that's what I'm doing for Katherine. (And YOU!)
So who is Katherine?
Like anyone she¡¦s got a story that¡¦s all her own, but she¡¦s really not that different from you and me.
Katherine grew up in Jacksonville, and has never traveled much farther away than that. A single mom, Katherine came to me looking for work and knowing absolutely NOTHING about making money online. Believe it or not, she had never even eaten at Olive Garden before, because it had always been out of her budget.
Needless to say, Katherine¡¦s never had much money. Of course, when you¡¦re flat broke, she had a MOUNTAIN of problems that went along with her empty bank account.
Imagine for a moment the inconvenience of being about 50% sure your car will start when you jump in and head off to work, and then driving on a hope and a prayer that you won't have to add quarts and quarts of oil to the leaky motor just to get to where you're going.
How about diligently checking Caller ID whenever the phone rings to see if its another bill collector?
Then there¡¦s the whole "sharing an apartment with your ex-husband because neither of you can afford a place of your own thing".
Still, Katherine didn¡¦t ask for much. She had only 2 dreams:
- She wanted a better life for her daughter and
- She wanted to earn enough money to get out of the tiny apartment she shared with her EX-husband. (How uncomfortable must THAT feel?)
Money doesn't buy happiness, but I'll tell you what I know for sure...
- It buys cars that work!
- It buys freedom from bill collectors!
- It buys your own damn apartment!
Anyone who has ever had to grit their teeth through unhappy situations because of money knows the frustration Katherine felt as she tried to make a better life for her and her daughter.
That¡¦s why when she came to me looking for a job, I didn¡¦t give it to her.
I didn¡¦t want to be one more person in a long line of people who was just going to give her a paycheck, not when I could help her get a better LIFE!
Instead, I decided to show her how to make money on the Internet.
Making money on the Internet is easy, as long as you know what you're doing.
The problem is that there is WAY too much garbage online - its either confusing or just plain useless and it covers up this simple truth:
If You Want To Make Money Online You ONLY Need 3 Things:
A Website
Visitors
And
Products
That's all there is to it. Pretty simple, right?
The trick is to figure out what kind of website is going to pull in the kind of visitors that are going to spend money on the products you have.
If there is a genie in a bottle, that's it.
Once you find that "money road" in the maze of the Internet, you run straight down it towards big profits and you don't look back.
That's what I did. But it didn't exactly come easy.
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Not easy at all...
I have no idea your state of financial affairs friend, but ALL of us have money challenges from time to time, and I KNOW that if someone came along from the other side of the "wealth wall" and wanted to share some advice or even DO some stuff for me, I'd be all ears and happy as hell!
I'm Giving Katherine THAT kind of help and I want to do the same for you friend!
Lesson 1: Forget everything and focus on these 3 basic facts. You can almost hear the confusion and frustration leaving the room, just listen for it...
There are only 3 things you have to get right to make a lot of money online.
Its not that complicated, believe me I know. I've BEEN to the millionaire parties in the fancy resorts where these rich Internet guys hang out, more often then not, they are high school dropouts like me with more ambition for fast cars and first class travel then spreadsheets and boring courses.
In my opinion 90% of ALL beginners stumble, get stuck in the morass of details, looking for the next whiz bang secret, or the next piece of software that will spit money out the back of your computer.
Seriously, a magic pill? That only works in the movies.
True, setting up a website and getting traffic takes work, luckily when I committed to helping Katherine, I also committed to having my team of writers, photographers, artists, coders, etc. JUST DO IT FOR HER!
Lets go over the steps a sane person will go through to make honest money online:
The Hard Way:
The Easy Way!
With such a fantastic head-start, it should come
as no surprise that things started changing for Katherine.
The first
thing we did was go with Katherine and her daughter to her first dinner at Olive
Garden! She insisted on paying with her earnings, buying dinner for my wife and
I, and even some of the staff that helped train her!
I've got to tell
you, I never imagined that a dinner at Olive Garden could mean so much to
someone...
After that dinner, it seems like all the pieces started
falling into place for her, and that couldn't make me
happier!
Katherine's next big change was getting her car situation in
order. She told me, "I can't believe I was driving my daughter around in that
hunk of junk! It feels so good to not have to worry about getting stuck on the
side of the road with my baby, y'know?"
I don¡¦t want to just give you some good advice and then send you on your way. I want to give you EVERYTHING!
The websites, the visitor blueprint, the products, the whole enchilada!
And when I say everything I mean EVERYTHING!
You need a place for people to gather and spend their money - and websites are perfect for this!
With a website, people from all over the world can go on the internet and spend money on your products.
While websites are GREAT for making money, they can be expensive and time consuming to put together.
You need to make sure your sites are well designed by an artist, or no one will want to spend money with you.
They have to be well written, because there is a special way of writing called "Copywriting" that causes people to be EAGER to spend their money with you... believe me you want that!
And you also have to have a web programmer, or "coder" to put it all together for you. You don't want your site to get tons of people wanting to spend money, but they can't just because you misconfigured your MySQL server (whatever that is)!
That's why I made sure that you don't have to lift a finger! The websites you'll get when you act now are fully built, tested and ready to start earning within moments of you saying, "I want to make money with these sites!"
That means you don't need to learn how to design or spend thousands of dollars hiring a designer, because I've already done that for you.
That means you don't need to spend hours writing content or thousands of dollars hiring a competent writer, because I've already done that for you.
That means you won't have to learn PHP, HTML, or spend thousands of dollars to hire a coder to explain exactly what those things are, because I've already done that for you.
You don't even have to worry about visitors, because I'm taking care of that too! After all, I don't want to leave you to figure this out all alone - I want to help you and that means helping you get visitors too!
Visitors are extremely important if you want to make money online... because they have all the money! In order for you to make money with your websites, you need people "visiting" your website who are eager and willing to open their wallets for you.
As you can imagine, there is a science to this, and our step by step taining makes it brain-dead simple!
And as for the product part of your profit plan, I've also taken care of that part of it for you. Getting the right products can not only be a pain, it can also be VERY expensive if you don't know some of the simple short-cuts I use every day to get the products people can't wait to hand me money for!
The reason why picking a product can be so difficult is because CREATING a product is expensive, and people might not buy it once you've finished making it!
Selling someone else's product also has its pitfalls. First of all, you have to figure out if THEIR product is any good, and if you can make money by putting it in front of people!
Even if you have that part of it figured out, you STILL have to figure out how to collect their money. They don't just hand credit card scanners to anyone you know. You have to have something called a Merchant Account, and you will pay for the privilege of getting paid for Visa, Master Card or Discover.
That's why I made sure that you won't have to think twice about ANY of that nonsense!
When you act now, all your product problems are completely taken care of for you!
Don't
worry about how people pay, just wait for the checks to come to your
door!
Don't worry about finding products. Your sites come fully equipped with
HOT SELLING products!
Don't worry about customer service online or over the
phone either. This is all handled automatically!
So by now you must be wondering what exactly this is going to cost you.
Well, doesn¡¦t that depend on how badly you want ¡§it¡¨?
You do know what ¡§it¡¨ is, don¡¦t you?
¡§It¡¨ is that feeling when you realize for the first time that you aren¡¦t worried about paying your bills and enjoying a fun night out with friends and family¡K you can afford to do both.
¡§It¡¨ is the experience of walking into a bank and having every teller smile at you because YOU are a ¡§Somebody¡¨ whose business they want to keep because you haven¡¦t run a negative balance. Not even close.
¡§It¡¨ is not having to be satisfied with what you have because you can have, what you want, when you want it.
¡§It¡¨ is FREEDOM¡K no strings attached satisfaction that everyone deserves and few people experience.
So how much is ¡§It¡¨ worth to you?
I know that¡¦s not a fair question, after all¡K
Financial Freedom Is PRICELESS.
You can¡¦t put a price-tag on freedom because people search their whole lives just to taste it and some NEVER succeed.
But let¡¦s try to put a number to success anyway. Just look at what it would cost for you to try and do this WITHOUT Fast Profit Pages.
Here¡¦s the bare minimum of what you would need:
Hosting is just a fancy way of saying, ¡§The place where online visitors check out your site¡¨. You can¡¦t have a website without hosting. Period.
You can¡¦t just put up a ¡§buy stuff¡¨ button and expect to make money. People need something to look at, and a good design encourages people to open their wallets.
Click Here For Fast Profit Pages
Just like with a good Design, the words you put on your website will either drive people away or drive cash straight into your bank account. Copywriters make cash happen.
Once the site is designed and written, you still need a techie to put it together. Because these sites live on the internet, you need to make it EASY for people to give you money, and that¡¦s what coders do!
We¡¦ve crunched the numbers over and over again, and the simple truth is that a video on a page increases sales. Unfortunately, shooting a video that converts (and doesn't look like a cheesy home movie) isn¡¦t cheap. But when you can possibly TRIPLE your earnings, its worth it!
Of course, once you have your site put together, you'll still need products to sell. While that might not cost you in money, unless you're making the products yourself, it will definitely cost you in time.
The fact of the matter is that some products just don't sell, and you have to constantly test out different products to find out which ones make you money, and which ones just take up space on your website.
After you've done that, you still have to come up with a way to allow people to spend money on your site, PLUS you'll have to deal with all those customers that buy stuff from you.
That gets REAL expensive REAL fast, and more often than not it¡¦s just not worth the headaches to do it yourself.
By now your beginning to see that these Fast Profit Pages had an amazing impact on Katherine¡¦s life. This wasn¡¦t something I just threw together for her, we¡¦re talking about something that I've put a TON of work into for you, but I want to be crystal clear:
If you think the world owes you, or that success THIS big comes at the push of a button, I'm probably not your guy. But...
If you ARE ready to change your circumstances forever, and just need a helping hand to get started, you are in for a real treat!
All The Hard Work For You!
Everything I just mentioned, the hosting, the designing, the writing, finding the products, taking care of the customers and making it easy to take their money...
You don't have to worry about ANY of that.
How much does just one site cost to make?
Graphics $200
Sales
Copy $200
Content $200
Product selection $100
HTML coding
$300
Hiring an actress to walk across the page and get people to buy stuff
$2,000
Hosting $30 a month x 12 months ...
Total for JUST 1 site
($3,600)
even CLOSE to that number for 20 Full sites!
I¡¦ve invested well over $50,000 in getting these sites to where they are today and I could easily charge $5,000 for the whole package, all 20 sites, the training, the pre-loaded products, and all the bonuses. I could get it too, but the people who could afford that aren't the ones I'm trying to help.
I could charge $2,000 and be making some lucky people one heck of a good deal.
If it were $500 I imagine I would give my business manager only a little more gray hair...
I decided to make the next 50 packages available at the insanely low price of only $97. Why? because I don't just want to make this affordable for you; I want to make it absolutely STUPID for you to not take advantage of this opportunity.
Why am I doing this?
Quite frankly, it¡¦s because I'm trying to help you, but I can't afford to keep these sites at this price forever.
Putting them together cost me a fortune, so rather than making them so expensive only rich folks can afford them I'm going to do the next best thing for you.
I'm going to make all of these cash earning sites available to you for JUST 5 dollars apiece... But there's a catch.
I want you to do something for me.
I want you to write me your story and tell me how these Fast Profit Pages changed your life.
Why?
To be perfectly honest, once I get enough folks telling me how these sites helped them out, I'm going to raise the price to protect the value of these sites for the folks that wrote me.
I could reasonably charge a few thousand dollars for EACH of these sites, which would go a long way towards covering the cost of putting all this together for you.
So once I get enough letters from people who loved these sites, which shouldn't take long, I'm raising the price on these sites and this opportunity will be gone forever.
So please don't wait, act now and be one of the first and few to take action at a ridiculously low price so that you can experience the freedom and income you deserve. I look forward to hearing your story...
Ok, here's where things get serious: we both know that this is the opportunity you've been looking for, and we also know that the guarantee makes it a complete no brainer.
So if you move fast - like right now - you can get the whole thing for just $97.
$97 for something like this offer just isn't something to be missed... I mean, how FAST could you make it back, with the stuff I'm giving you.
And here is a good question, what else are you going to do with that money?
Spend it on the latest re-hashed, pie in the sky ebook? Google Money Bags or whatever this week's serving of garbage ala-mode is called...
... or you could go out for a night on the town with your pals..
On the other hand, you could be responsible and conservative and just use the money for bills.
Whatever.
The things above are what you've been doing all your life, and they all have something in common.
NONE of them will make you a single penny. Not one.
That IS why you are here on this page right now, correct? To make money, and make it FAST.
Well, that's exactly what I'm trying to help you do!
You're about to get your hands on the 20 sites I built Katherine, the training, the products that are preloaded, the whole shootin match.
Now it's your turn. The life you deserve is just a click away, so DO IT.
money in 5 minutes¡¨ Do I really mean it?
Hit the button below, and grab a hold of that life with both hands...
But That¡¦s Not All!
When you act today you¡¦ll also be able to take advantage of the best Guarantee on the planet! For Support, please click here!Friend, I'm so completely confident that your Fast Profit Sites are going to make you a ton of money, I'm going to do something crazy.
Completely Crazy.
In fact, more than that, I'm POSITIVE that with the help of these Fast Profit Pages that you can unlock the life you've been looking for all this time.
I'm so sure of it, I'm ready to take on all the risk here, no matter how crazy it sounds.
So go ahead, and try Fast Profit Pages right now, and I'll protect you with my completely air-tight, zero-risk guarantee...and it lasts for a full 60 days.
That means you can completely test my sites before you make a decision on keeping it...
... And if it doesn't make you money...
... If you don't think it's worth it...
... Or even if you just plain old don't like it
... you get every single red cent back.
No questions asked, I promise you.
And it gets better - when you get your money back, you still get to keep your sites.
That's how positive I am that your Fast Profit Pages are going to completely change your quality of life...
... even though most folks might think it's crazy, I'm taking on all the risk JUST so you can try it out with no strings attached.
For Support, please click here!
That¡¦s Right, Try Fast Profit Pages With Me Taking All The Risk! If You Aren¡¦t 100% Satisfied For ANY Reason, You¡¦ll Get Every Penny Back!
The reason I make a Guarantee this strong is because I¡¦ve been where you are right now, and I am where you want to be right now and believe me, I know how hard it is to risk it all because you just can¡¦t stand living life by the seat of your pants for 1 second longer!
This is my way of giving you an honest and fair shot at changing your life forever. I believe, given half a chance, ANYONE can make money online the same as me and the THOUSANDS of other folks who are working from home.
If it were up to me, I¡¦d go ahead and give these incredible Fast Profit Pages to you just for the asking, but the programming bill was astronomical, so I am about to do the next best thing.
the life I've always dreamed by starting
with my Fast Profit Pages TODAY...
Also, I understand that with these sites I am free to work when I want to earn AS MUCH as I want to finally experience real freedom.
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Right from the very beginning, we realized that because of the quality and QUANTITY of what we teaching Katherine, that it would be VERY Valuable to record the actual instructions for Katherine so that she could watch it later. Well as it turns out, we were RIGHT... but in a way we never imagined!
We never imagined that anyone would see these ¡§behind the scenes¡¨ shots of the step by step process we¡¦ve used to help make Katherine a great living from home, but when you act today, you¡¦ll gain access to these amazing money-making modules that will make earning with your Fast Profit Pages a snap!
Just look at what you¡¦ll get with these in-depth bonus recordings:
- Watch a blog being built!
- Learn how to suck in visitors with the right words!
- Discover the secrets of creating ¡§Internet signposts¡¨ to your Fast Profit Pages!
- Learn why Squidoo is good for you... and your wallet!
- Discover how 1 Squidoo page can get you paid twice or even 3 TIMES for 1 page!
- Squidoo Cash Machine to earn like the pros!
- Discover fast and EASY posts and articles for your site!
- Learn how to get professionals to do work for you for FREE!
- Get MASS amounts of visitors with free content!
- Learn how to get paid twice for the same blog post!
- Discover the secret behind creating content that puts cash in your pocket!
- See how easy it is to get paid over and over again for the same article!
- See step by step how a few cents can turn into massive amounts of cash!
- Watch as Katherine puts her own money to work for her!
- Discover first hand how the Experts make mega-bugs with just a fist full of dollars!
- Watch how everything gets put into action!
- Learn the advanced tips Katherine used to tie everything together!
- Maximize your results by learning the perfect combination for your online presence.
STEP 1:
Think about it this way-
When you have your own business, you never have to worry about getting fired or replaced. You are the boss for LIFE, which means that with a business like this you could have money coming on FOREVER...
But let's say that doesn't happen. Let's be realistic, and completely logical here.
Let's say you make a very solid income, but the income will end within the next 5 years.
$97 over 5 years works out to $19.40 a year.
Surely it's worth LESS than $20 bucks a YEAR to give you and your family the life you've always dreamed of?
I mean, seriously, that's around 5 cents a DAY!
Just 5 cents could give you a FANTASTIC income that could last a lifetime...
So do it now! Change your life today and hit the link below!
Please keep in mind, I'm not sure what's going to happen with these sites down the road.
I had these put together JUST to help Katherine out, but then I realized there were so many other people out there who could benefit from this too.
That's why I'm making them available now, to help out Katherine, and to recoup the THOUSANDS of dollars I spent helping her build her business so she could feed her kid. That means I DEFINITELY can't let EVERYONE at these sites or they would lose their value for Katherine and the others that take advantage today...
... so consider this your only warning. If I decide to take these sites off the market tomorrow - you had your chance.
Bottom line: If you want to take advantage of these sites, you'd better act now.
This could be the only time you ever see this page. When it's gone, it's gone FOREVER.
I've Got To Be Honest...
At this point you've got 1 of 2 choices:
CHOICE 1:
Turn up your nose at this HUGE chance to make money from home.
If you take this option, well nothing happens.
Your life doesn't change at all. You will still have bills you can't pay, and if you are lucky enough to have a job you HATE, you'll be stuck in it for the rest of your life.
That's what will happen if you're LUCKY.
OR...
CHOICE 2:
You could try to change your life today by trying something new and different.
Let's face facts, when you do what you've always done, you get what you've always got.
You have NEVER before been given an opportunity like this, where you can take action right now and start making money with these Fast Profit Pages...
... and by next month you could be making more money than you ever dreamed of... and next year, who knows?
You could be
anywhere.
Doing anything.
Imagine having all the free time in the world, and all the money you'd ever need to enjoy it.
That will NEVER happen if you don't take a chance and try something new. Something different.
Isn't ESCAPING your dead end job and wasting your life making someone else rich something that you WANT in your life?
Of course it is, and the only way to have that happen is to MAKE that happen.
So do it.
Grab your credit card, and hit the button below.
You're about to change your life FOREVER...
You are just 1 CLICK AWAY from completely transforming your life forever!
Just take action now by clicking the button above, and I'll be waiting for you on the other side.
Best Wishes,
P.S.- Remember, this opportunity won't be around forever. In order to make sure these sites STAY valuable for Katherine and you, I have to limit the number of folks who take advantage of them. When enough people have these sites, I'm taking down this opportunity FOREVER.
P.P.S.- Don't Forget! There is no risk to trying these sites today. I really went all out to make the decision to make money from home a no-brainer. Make as much money as you want for the next 60 days, and feel free to ask for a no questions. asked refund within that time...
...PLUS YOU CAN KEEP THE SITES!
P.P.P.S.- The next time you are dodging a bill collector's phone call, or spending time away from home at a job you hate, just remember that for around 5 cents a day you could have been making WAY MORE MONEY FROM HOME!
The Smartest Decision You¡¦ll Ever Make Is Taking Action To Reach Success Today. The Only Regret You¡¦ll Ever Have Is The Opportunities You Let Slip Away¡K
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Full Article: DIAL 1- 900 FOR-PROFITS Would you like to start a business in which you don't have to make anything and your product is information, but can earn profits of more than 95 percent? Of course you would. Such a business does exist and is predicted to be a 20 billion dollar a year industry by the year 2000. New technology in the telecommunication industry, now offers hundreds of ways that entrepreneurs can make huge profits operating a "Pay-Per-Call" business. This business will make hundreds of fast-track entrepreneurs rich during the 1990's. Why not you? Several Information Providers (nicknamed "IP's" in industry circles) are now grossing between $5,000 and $50,000 a month by providing information on a pay-per-call basis. For a very select group of IP's, monthly income exceeds $100,000. And for a few (mostly in the provocative sexually explicit field) monthly income has reached upwards to half a million dollars! This very hot new business opportunity is, the fastest growing, most exciting, money-making opportunity of the 90's. This business is the 900-number telephone information service. In this business, unlike toll-free 800 numbers, every time someone calls your 900 number, a charge appears on his phone bill, and you make a profit. The caller pays for the information or service he receives via his phone and the phone company acts as your collection agency. The per-minute charge makes this business interesting and profitable. Charges range from as low as 50 cents to as high as $50 per minute; during his lunch hour, a stockbroker in New York charges $50 per minute to give hot stock tips to 900 number callers. You may already be familiar with some types of 900 number services; sport updates, weather and traffic updates, romance and dating lines, and so forth. However, these common services only scratch the surface of the fascinating information you can provide through a 900-number program. Consider these two successes: Surf line and Alaska Men's Magazine. The former is a local Malibu, California-area, number that provides instant updates on surfing conditions. Surfing fans, who live for that perfect wave, often call this number several times a day and spend about $1 a minute for the privilege. Alaska Men's Magazine's 900 number sells information about eligible bachelors who live in Alaska. It is an instant personal/mate wanted advertising service. It is successful because few women live in Alaska, so many Alaskan men are looking for spouses, and many women in the lower forty-eight states are looking for husbands. America's Funniest Home Videos invited the nation to help select the winner of the $100,000 grand prize for the funniest american home video. One annoucement made by the host, Bob Saggett (lasting approximately five minutes), resulted in another $250,000 program grossing, by my calculations very nearly enough to pay the the $100,000 grand prize. This next example is the cream of the crop. The Wheel Of Fortune ran a 21 day program. Each week Pat Sajack invited callers to call and play Wheel Of Fortune. The cost of the call was $2.00 per minute. Through the course of 21 days The Wheel Of Fortune received 4.7 million calls. That's 4.7 million calls, not minutes. The average number of minutes each caller was on the line was five minutes and the average cost of a call was $10. Forty-Seven Million dollars was grossed in less than 30 days. This is only a small sampling of the many uses a 900 line can be used for Dozens of categories for 900-number services exist, but they boil down to four basic concepts: romance, financial, maintenance, and entertainment. "Romance" line- that is, true confession, dating, and similar topics--now earn about 80 percent of all industry revenues. However, like the video industry, that situation is changing rapidly as the business becomes more professional and offers stronger concepts to consumers. "Financial" appeals to people's urges to make money, save money: stock and bond price lines, sports updates for gamblers, and horse racing lines. "Maintenance" refers to technical support lines. A computer operator, for example, must call a technical support number because they are having problems with either there software or hardware. "Entertainment" refers to everything else, mostly for recreational purposes: miscellaneous products and services,soap opera updates, rock stars, and contest. FIVE SERVICE METHODS To satisfy these four basic concepts, you can offer one of the five methods which your target market can call: * Interactive auditext--pre-recorded messages responds to caller's choice. * Live audio: an operator or group discussion interacts with a caller. Obviously, this is more expensive for you to operate than pre-recorded messages. * Interactive video: a caller's personal computer retrieves text and graphics from an on-line data base. * Facsimile: sends pre-stored faxes of printed information in response to caller request. News reports, stock reports and so forth can be made available through pre-programmed computerized fax services. * Messaging: callers leave recorded messages, such as their name, address, product specifications, order information, etc. TWO TYPES OF SERVICE Once you choose a method that suits your concept, you have to decide whether to market it locally or nationally. A national line uses a 900 number offered through one of four national common carriers. Telesphere Information Services 900, AT&T, Sprint Gateways, and MCI. Or, if you want to start locally, you can contract with your local telephone company for a local or regional 976 line. T. Harv Eker, a young California entrepreneur known as the "Biz Opp Wiz," said in a recent report on 900-number service business, " I recommend that a small " infopreneur" start with a local 976 number to learn the ins and outs of this risky business. You can study your target market and test your advertising and your service idea for far less than it costs to start a 900 service." Experts show that eight or nine out of every ten 900 services fail. However, if your concept hits big, you can make phenomenal profits. And you can reduce your risk by following the experts' advice about how to choose and market the best idea. Russ Blackwell, an executive with Microlog Corp., a major 900 service bureau explains, " In 90 percent of the lines, call volumes do not reach anticipated levels. The services may still make money, but they often do not make as much as the infopreneurs expected." The reasons this occurs are numerous. First, people's profits fall short of their expectations because they got overly excited about this business and forecast profits far higher than any they should reasonably expect. Second, people try to sell bad ideas. For example, Blackwell says, "One service tried to sell insurance to the elderly. It was a legitimate application, but hardly anyone called because senior citizens rarely use 900 numbers. They think it has a stigma, and they prefer to make toll-free calls. Instead, Blackwell asserts, the largest target market research young people between the ages of fifteen and twenty-five--in short, impulse buyers. Other seemingly good 900 information ideas that flopped include quilting information and gardening information. Why did these ideas fail? They did not meet the essential criteria that experts have learned make a 900 number successful. 1. PERCEIVED VALUE: People must believe they receive a high value from the information. They must think that the information is worth the price of 95 cents a minute, $25 a call, or whatever the service charges. If people can get the information for free or cheaper elsewhere, they will not use your service. Jim Coffee, General Manager of Audio Communications, Inc. (ACI), insists, "You must carefully identify your target customer and offer very significant value." By target customer, he means you must analyze the demographics and buying habits of your potential callers. He adds, "The success of your program depends on two elements: first, your content, which is measured by the average hold time (AHT); and second, the quality of your marketing or your advertising measured by the number of "connects" or calls. AHT means that your callers are willing to stay on the line and listen to the entire message or to interact with the program or the operator. Your content must encourage them to stay on the line and increase their charges. 2. IMMEDIATE VALUE: Futhermore, your callers must perceive that they need the information you offer right now--IMMEDIATELY. This factor is why Surf Line succeeds--surfers want to hit the perfect wave right now-- and Quilt Line failed--quilters can mosey over to the library and lock up the right stitch when they feel like it. 3. REPEAT CALLS: Once your callers reach your information service, they must call back again and again. Your content must repeatedly satisfy a continuing need. Stock prices change every day, the weather changes every hour, traffic conditions change often during rush hours, people often want to make contact with potential dates. Repeat calls make or break this business. Eker notes that your 900 service must also make the information convenient and easy to reach. It must be far more convenient than any other method or medium. A caller should only push a few buttons to reach the desired information, or go only through one operator. SECRETS OF STARTING UP Your first task is to think of a concept that meets these criteria. Second, you must identify an easily reached target market. Eker advises that you start with a tried-and-true category at the local level. This could include sports line or "conditions" line-local beach, skiing, vacation, traffic, or similar line that affects people's leisure or driving time. Most important, you must develop a highly targeted marketing plan to reach you audience. To do this, find out from your local media--newspapers, radio, TV, cable, magazines, etc.--about their audiences. Then, select the media and develop advertising that will reach your audience. As one example, a traffic line will be most popular in the mornings and afternoons during prime drive times, so a local radio advertisement targeted at young workers who listen to a rock station may make sense. Unfortunately, in the radio business, "drive time is prime time," and you pay higher rates. You could explore placing some less expensive radio ads just before prime drive times begins (about 7 a.m. and 3 to 4 p.m. in most markets) to reduce your costs. You should blend a series of ads, some before, some during, and some after drive time to reach the greatest number of people. On the other hand, Eker says, sharing a little known secret, "The best place to advertise a 900-number services may be your local cable TV channels. Although most people don't know this, you can buy local cable TV ads placed on national cable channels very, very inexpensively--as low as $1 per minute for local broadcast TV. Each local Tv company receives two minutes per hour for local advertising on each channel. So, for example, you could advertise a Sports Line on ESPN, WTBS, TNT, WOR, or WGN and reach almost all the sports fanatics in your area. And do so for as low as $12,000 a year. In short, you must thoroughly, search for the best marketing alternatives and have the available financial resources to buy advertising. Once you think you have a terrific, saleable idea, getting started in this business is very simple. Although you could buy your own equipment to hook up to the common carriers, that equipment can cost tens of thousands of dollars. Instead, use what is called a service bureau. A service bureau handles all of the operational details. You simple pay its start-up charges and on-going fees and make your information available. You either provide cassette tapes or call in to change the information as you need to do so. It takes as few as two or three days to get your service on line. Or, in an interesting variation, you can work with another information provider (IP) in a joint venture to sell a service that the other often larger IP cannot do. Many major newspapers and magazines are using joint ventures and partnerships to establish line services. In this case, you may receive a percentage of the profits, usually 25 percent, a royalty, or a continuing fee. Coffee's ACI and other service bureaus that double as information providers also offer joint ventures and partnerships. If you don't have the money to carry a marketing program, this may be a good way to go and reduce your start-up costs, yet lets you get started in this lucrative opportunity. Another secret to this business, says Eker, is that you must be prepared to cut your losses--FAST. You should also plan a to test a range of program concepts through various media. This business works like the direct mail and catalog business. You must test your services, prices, and advertising again and again to find the right formula. When you hit it big, you then should run with the winning combination. But if an ad doesn't draw many callers, or even if the call volumes are just not high enough to make the profit you want, discontinue the service quickly and try something else. Or better, have another services already underway. PROFIT POTENTIAL When you hit, you can make amazing high profits. On average, 900 numbers charge $1 for the first minute and 75 cents for additional minutes. The average call lasts three to five minutes, so your revenues per call average $2.50 to $4. If you invest $40,000 you only need 10,000 to 16,000 calls to break even. Your cost on each call will equal $1.50, giving you a profit margin of about 40 percent per call before you deduct your overhead, operating costs, and taxes. Here is what a typical month's revenues, expenses, and resulting profit might look like: Monthly Revenues: $100,000 (25,000 calls at $4 per call) Fees to the Carrier: $40,000 (average 40% of gross) Fees to service: $3,000 Marketing: $40,000 Overhead: $10,000 Total expenses: $93,000 Monthly profit: $7,000 If you invest $60,000 in the total start-up, your return on your investment per month would equal 11.7 percent. More likely, Eker notes, a national start-up that would generate $100,000 per month in revenues would realize 8 to 13 percent per month. "The goal is to realize between $1.08 and $1.13 for every $1 you invest," he notes.
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